BUILDING COMMUNITIES AND CONNECTIONS THAT MATTER.
The key to building your brand's messaging starts with your story. It is the "elevator pitch" that defines who you are, what you stand for and how you can help make a difference. That pitch begins and ends with how you tell your story—how it reads, how it looks, and how efficiently and effectively you deliver it to the masses.
WHAT WE DO
CONTENT DEVELOPMENT
Create, develop and implement content strategies for print, social and digital platforms.
STRATEGIC SALES CONSULTING
Evaluate and recommend sales strategies, sales organizational structure, and individual and group sales performance. Review competition in relation to current business goals.
COMMUNITY BUILDING
Newsletters. Magazines. Blogs. White papers. Help create your customer-facing strategy through content.
BOOK WRITING & EDITING
Assist in the development and production of books, ebooks and manuscripts.
GRAPHIC DESIGN
Marketing pieces. E-newsletters. E-mails. Custom publications. Advertising collateral. Build and implement advertising and marketing campaigns.
OUR STORY
The PCG Biz Media team first worked together at Penton Publishing in Atlanta. With Michael Grossman serving as Publisher of Swimming Pool/Spa Age and Aquatics International magazines, Michael Pallerino as Editorial Director and Brent Cashman as Art Director, their budding partnership helped produce two highly profitable, award-winning publications. Their accomplishments included:
Successfully repositioned both publications in the highly competitive trade and commercial markets.
Increased total revenue for Swimming Pool/Spa Age by more than 80% over a five-year period.
Increased market share substantially for both Swimming Pool/Spa Age and Aquatics International.
Produced numerous special supplements for both publications.
Successfully redesigned both publications and rebranded their status in the marketplace.
Won the coveted Jesse H. Neal Editorial Achievement Award, recognized as the Pulitzer Prize for business-to-business magazines.
UP CLOSE & PERSONAL
MICHAEL M. GROSSMAN
Michael is a senior publishing executive with more than 20 years experience as a Group Publisher in myriad industries, including the Power Generation, Electric Utility Transmission & Distribution, Chemical Process, Healthcare Technology, National and Regional Law and Commercial Pool and Aquatics.
His experience includes:
Knowledge of the critical components of a publishing company including operations, audience development, marketing, print and online/digital advertising sales, editorial and finance.
Experience in many leadership roles with established records of success.
Has demonstrated financial skills and experience in all phases of finance and review.
Has an extensive sales and marketing background.
In addition, Michael has owned and operated a chain of comedy clubs during his extensive career, has extensive business to business media experience managing publications, events and conferences and online and digital entities. He began his career working in the newspaper industry and regional consumer business publications. His forte is specializing in new product and service launches, as well as taking on challenging and difficult assignments.
Michael is a graduate of Duquesne University.
GET IN TOUCH WITH US
We would love to help your business build your community.
Reach out to us today to get started.