BUILDING COMMUNITIES AND CONNECTIONS THATÂ MATTER.
The key to building your brand's messaging starts with your story. It is the "elevator pitch" that defines who you are, what you stand for and how you can help make a difference. That pitch begins and ends with how you tell your story—how it reads, how it looks, and how efficiently and effectively you deliver it to the masses.
WHAT WE DO
CONTENT DEVELOPMENT
Create, develop and implement content strategies for print, social and digital platforms.
STRATEGIC SALES CONSULTING
Evaluate and recommend sales strategies, sales organizational structure, and individual and group sales performance. Review competition in relation to current business goals.
COMMUNITY BUILDING
Newsletters. Magazines. Blogs. White papers. Help create your customer-facing strategy through content.
BOOK WRITING & EDITING
Assist in the development and production of books, ebooks and manuscripts.
GRAPHIC DESIGN
Marketing pieces. E-newsletters. E-mails. Custom publications. Advertising collateral. Build and implement advertising and marketing campaigns.
OUR STORY
The PCG Biz Media team first worked together at Penton Publishing in Atlanta. With Michael Grossman serving as Publisher of Swimming Pool/Spa Age and Aquatics International magazines, Michael Pallerino as Editorial Director and Brent Cashman as Art Director, their budding partnership helped produce two highly profitable, award-winning publications. Their accomplishments included:
Successfully repositioned both publications in the highly competitive trade and commercial markets.
Increased total revenue for Swimming Pool/Spa Age by more than 80% over a five-year period.
Increased market share substantially for both Swimming Pool/Spa Age and Aquatics International.
Produced numerous special supplements for both publications.
Successfully redesigned both publications and rebranded their status in the marketplace.
Won the coveted Jesse H. Neal Editorial Achievement Award, recognized as the Pulitzer Prize for business-to-business magazines.
UP CLOSE & PERSONAL
MICHAEL J. PALLERINO
Michael is an award-winning writer, editor and content provider. Along with producing a number of business, news, feature and sports stories for a number of local and national publications, he has executed a number of content strategy initiatives across a number of communication channels, including print, digital, copywriting, blogging, website content and book publishing.
Over the past 30-plus years, he has won numerous awards, including the Jesse H. Neal Editorial Achievement Award, recognized as the Pulitzer Prize for business-to-business magazines.
Today, Michael works with a number of organizations and brands, helping to communicate their messages to the masses. He has worked with a number of companies, including F&J Publications, Conduit Inc., Business Nitrogen, the International Union of Bricklayers and Allied Craftworkers (BAC), Diamond Directors, L.E.A.D., Communicators Inc., Strategem Inc., Ethica, Emerald Expositions, and others. He also has provided content for a number of brands, including Canon Solutions America, FUJIFILM USA, Ricoh USA, CooperVision, the Association of Print Technologies (APTech), IDOC, Personal Capital, Canon Inc., Insightful Accountant, among many others.
As an editor in the sports product industry, his monthly columns generated national attention from USA Today, The Wall Street Journal, ESPN Magazine, Sports Business Journal, BusinessWeek, CNN, among others. One of the magazines he co-founded, SportingKid, serves as the official publication of the National Alliance for Youth Sports (NAYS). He also served as a communications specialist for the Metro Atlanta Chamber of Commerce, working closely with the Atlanta Committee for the Olympic Games (ACOG) during the 1996 Olympic Games.
Over the years, Michael has been interviewed by a number of national media outlets, including The Wall Street Journal, Business Week, Sports Business Journal, USA Today, Atlanta Journal, CNN, among others.
GET IN TOUCH WITH US
We would love to help your business build your community.
Reach out to us today to get started.
