If you haven't figured it out yet, let us remind you again: Content works. Articles. Blogs. White papers. Case studies. e-books. Podcasts. Videos. You name (create) it, and it can and will be a valuable resource in the engagement with your customers.
In his recent Forbes story, Louder.Online co-founder and Managing Director Aaron Agius
sketched out the amazing power content plays in the customer journey, especially in the B2B world. Used effectively, content marketing is a key component of the customer acquisition sales funnel. To begin the cycle, quality content is an effective lead generation mechanism.
To help get you into the content groove, Agius recommends 3 goals of post-purchase content brands of all sizes can utilize now:
Make your content integral to the customer onboarding process. This can also help decrease returns and minimize customer churn.
Encourage repeat sales. Content should set the stage for upselling and cross-selling opportunities.
Foster strong brand loyalty. This dedication to a favored brand often leads to increased referral business.
You can check out the whole article (which we recommend) here.
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