Okay, close your eyes and imagine those early days of the pandemic when every restaurant had to partake in the art of in-store ordering. The ability to directly connect with customers to share near-real time store changes and offers was invaluable.
Guess what? Consumers still want that one-to-one relationship time with their favorite brands, which is why having a solid text messaging program will help fill gaps in your marketing roster.
To help you iron out the details, Mobivity CEO Dennis Becker is offering 5 best practices you can use to not only make sure you comply with the TCPA, but also create a positive digital guest experience:
No. 1 — Enable consent
Making sure customers have given consent is critical to a successful text campaign. This means they must be aware and agree to receiving automated text messages.
No. 2 — Take opt-outs seriously
Make sure your text messaging program is properly set up to ensure consumers who opt-out will no longer receive messages. A double opt-in process is recommended. This also safeguards your customers from accidentally joining a campaign they didn’t mean to interact with, and protects you from mistaken or fraudulent opt-ins.
No. 3 — Maintain records
Records of all marketer-to-consumer interactions over text message must be stored and maintained to enable secure protection of both you and your client's rights. Develop a process for handling carrier's recycled phone numbers to protect from unintentionally messaging someone who has received a new phone number that was opted into your campaign by the number’s previous owner.
No. 4 — Respect off hours
When it comes to texting, time zones matter. It is best to use a customer’s address rather than the more portable area code. No one wants a 4 a.m. text message. Besides, you should be respectful about night time texts.
No. 5 — Keep a close eye on compliance
Above all be diligent in the implementation and monitoring of these practices. Stay abreast of new regulations that may require changes in your overall marketing initiatives.
Comments