7 ways to motivate your sales team in the New Normal

You talk too much. You don't talk enough. You ask too many questions. You're unprepared.

Quick, ask any salesperson what they could better and any one of the above (and scores of others) could make the list. The thing about sales is that if there is a trap, salespeople will fall into it.

But don't fret, it happens. Sometimes the sales conversation doesn't go the way you want it to. The key is how you fix it. Erica Schultz. CMO of global sales training company, RAIN Group, offers 7 keys to crafting the most effective sales conversations, including

1. Building rapport

2. Uncovering aspirations and afflictions

3. Making the impact clear

4. Painting a picture of the new reality

5. Balancing advocacy and inquiry

6. Building on the foundation of trust

7. Planning to succeed

For a complete breakdown of each of her points, read the complete article here.