Entrepreneurs and content creators wait for that moment when their videos go viral. But going viral isn't just a stroke of luck. It requires persistence and a few other key things to receive that extra boost to get the virality you want. To boost your chances of going viral, keep these tips in mind.
1. Post across platforms
Try your luck on every social media platform you can think of. Post your video on Facebook, Instagram, Snapchat, TikTok, and YouTube. Different content goes viral on different platforms, so you never know when and how it will take off. Make sure your content is easily shareable.
2. Make your content relatable and relevant
Your video should be relatable. Speak like you mean it, but don't sound scripted. You'll get views if people find your content relatable, and what makes it relatable is your authenticity. Most people don't believe overproduced content.
Don't overthink content choices. Discover your audience's pain points. Share your experiences and tell your story.
3. Be more authentic
We always hear people should strive to be themselves, whether they are in social media or not. Show the world what you're doing and experiencing. Don't try to be someone you're not. Try to:
Elicit emotions. Videos go viral when they elicit emotions. Your story, facial expressions, body language, and gestures build the mood and stir up a wide range of emotions. Make sure you stay connected to the story as you tell it to your audience and engage your whole self in the storytelling.
Challenge yourself as a storyteller. To tell better stories, try telling them in a way you haven't before. Push yourself in a way that you haven't.
Talk to people. Discuss ideas so you can gather more relatable experiences.
Tell stories. Share stories about your brand, your products. Captivate your audience. To do that, you need to set your target audience.
4. Find the right audience
Think about the audience you're targeting as you create your content. Who are your potential customers? To whom will you address your stories? Finding the right audience is crucial if you like your stories to be authentic and relatable to them.
5. Assess yourself
Evaluate yourself. What are your strengths and weaknesses? What are the skills you need to develop? Will you learn more if you do everything yourself? Or will you benefit from learning from someone who can help you achieve growth?
Take a step back to chill for a while. Think about what you want to do with your work life, and consider your life decisions. Do you want to be in a corporate world? Do you want a new environment?
Think about what you like to do. There's nothing wrong with that! Rinse and repeat.
6. Follow influencers
Follow influencers of the specific niche you like. If you like startups, follow influencers who are big in those fields.
Follow entrepreneurs and look at what they're doing. If you like fashion, look for people who are known in that industry. Read their stories. That's how you learn what works in your niche.
7. Be an authentic storyteller
Dip your toe in the water. Just start telling your story, but don't try to come across as someone you're not.
Don't aim to be the top creator. Learn from others first. Look for someone you like to get ideas or moves from. That could be someone who influences you in your field or industry. Imitate what they're doing. Use their success stories and pain points as your inspiration.
But don't steal their ideas--don't copy everything they do. Understand why they do what they do. And that will make you successful in the long run.
8. Approach social like an extension of yourself
It's fascinating to see where social media is going. Just think about LinkedIn these days. Everyone's talking about it. TikTok also has taken the world by storm. Gaming is ubiquitous. E-sports is at its height, as well as Fortnite.
How you approach social media now should be an extension of yourself--an extension of who you are. Again: Don't try to be something or someone you're not. Don't try to hack the algorithm. Just show up as your true authentic self and watch what happens.
Author Bio
Jean Ginzburg, CEO of Ginball Digital Marketing, has been in the digital marketing space for more than 14 years – servicing clients, working with partners and managing strategy in the tech space. She is a serial entrepreneur and digital marketing expert helping companies scale revenue, optimize sales and marketing processes and improve productivity.
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