Consumers are glued to their phones. We get it. But what are they doing exactly? According to Simple Texting's "35 Must-Know Texting Statistics for 2021," 78% say that checking, sending and answering text messages is the activity they do most, followed by checking social media channels (73%), and consuming news, music, or entertainment (70%).
On an average day, consumers check their text messages more than any other app on their phones. The informality and time efficiency of texting, in comparison to email or phone calls, naturally makes it an activity that consumers interact with most.
And while marketers are taking advantage of this trend, consumers will opt out. Why? According to Simple Text, you have to grab them. If not, here's why they leave:
Too many text-message alerts from the business — 59.5%
The content is no longer meaningful to me — 27.2%
Receiving text messages at inappropriate times — 6.2%
Lack of variety in the text messages being sent — 4.5%
Other — 2.7%
Other key findings of the study include:
The average U.S. consumer’s daily screen time increased by almost 50% between 2019 and 2021
61% of consumers say that the time they spend texting each day has either increased or significantly increased due to COVID
78% of consumers say that checking, sending, and answering text messages is the activity they do most on their smartphones throughout the day
62% of consumers say they have subscribed to receive texts from at least one business in the last year
Almost 60% of consumers reply back to a text message within 1-2 minutes on average
60% of consumers say too many text message alerts is the number one reason they would unsubscribe from a business’s text messages
42% of business owners and digital marketers say they have texted their customers using a text messaging service in the last year
57% of business owners and digital marketers plan to increase their text marketing budget in 2021
43% of business owners and digital marketers who use SMS marketing report click-thru rates between 20 and 35%
For more information, check out the survey here.
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